Branding is an interesting topic in that every expert has a different take on what does or doesn’t work. However there are three things we know to be true about branding.
A good brand is memorable
A good brand is relevant
A good brand is consistent
As a speaker memorable is critical; and there are three easy ways you can make yourself memorable.
Be provocative; be bold with your message.
Be attractive; be bold with your appearance. Of course you should always match your appearance to the audience expectations. Showing up to a meeting of attorneys in a clown costume would be very risky.
Always leave something behind. Resources you can give to the audience keeps you in front of them long after the event is over. I have a template for a great business card alternative. Send an email to charles@charlesspeaks.com with card template in the subject to request it.
Without question, in this economy relevance is the most important brand element you can develop. You marketing materials, presentations and products must be content rich. When the budget is tight decision makers are less inclined to spend on entertainment. They expect at the very least EDUtainment with capital EDU.
One last point to remember is that consistency and congruency are synonymous. Talk quality, dress quality, deliver quality.
I am available to help you with your branding challenges. For a coaching package simply email or call.
937-935-6789
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